Introduction
In a major milestone for global recognition of Pakistani talent, Syed Sarmad Ali, a seasoned digital marketing strategist and thought leader, has been selected as a judge for the 2025 Australian Marketing Institute (AMI) Marketing Excellence Awards. This coveted honor reflects not only his personal achievements but also places Pakistani marketing expertise on the international stage.
With a career that spans over nine years, 100+ global brands, and certifications from CPM and MCIM, Syed’s journey from Pakistan to becoming a prominent voice in Australia’s marketing landscape is both inspiring and exemplary.
Who is Syed Sarmad Ali?
Syed Sarmad Ali is a Pakistani-born marketing professional, now based in Australia, who has built a reputation for helping businesses scale through strategic digital marketing. He currently holds several prestigious roles including:
- Senior Marketing Strategist at Third Eye Digital, North Sydney
- LinkedIn Ads Specialist at The Marketing Practice
- Expert-Vetted Marketer on Upwork, ranked among the top 1% globally
He also holds dual postgraduate degrees (MBA and Master of Marketing) from the University of Newcastle, Australia.
A Prestigious Appointment: AMI 2025 Marketing Excellence Awards
The Australian Marketing Institute (AMI) is known for organizing one of the most prestigious awards in the Asia-Pacific region: the Marketing Excellence Awards. These awards recognize innovation, strategy, and impact in marketing across various sectors.
Being selected as a judge for this highly respected awards ceremony is a testament to Syed’s deep industry knowledge, strategic vision, and global experience.
This year, Syed joins a panel of elite marketers and brand leaders, becoming one of the few Pakistani professionals ever chosen for such a role in Australia.
Elevating 100+ Brands Globally
Throughout his career, Syed has collaborated with Fortune 500 giants such as:
- Microsoft
- IBM
- Temenos
- SAP
- Oracle
- McKinsey
He has also worked closely with startups, scale-ups, and established corporations to build, manage, and transform marketing strategies from the ground up.
His ability to deliver full-funnel marketing solutions — from paid search and SEO to content marketing and email automation — sets him apart in a competitive digital space.
Roles and Responsibilities: Strategic Marketing at the Core
At Third Eye Digital (Senior Marketing Strategist)
In his role as Senior Marketing Strategist at Third Eye Digital, Syed leads:
- Multi-channel marketing campaigns
- Data-driven strategy development
- Client growth consulting with founders and CMOs
- Performance marketing optimization
- Long-term brand positioning
He works closely with leadership teams to align digital marketing with business goals, ensuring that every campaign contributes to ROI, acquisition, and lifetime customer value.
At The Marketing Practice (LinkedIn Ads Specialist)
Syed also operates as a LinkedIn Advertising Specialist where he:
- Crafts strategic LinkedIn ad campaigns
- Implements advanced audience targeting
- Analyzes KPIs and metrics for performance growth
- Helps B2B brands increase visibility and generate leads
His expertise in LinkedIn Marketing Solutions makes him an in-demand figure in B2B performance marketing.
Upwork Recognition: Top 1% Global Talent
Syed’s success is not limited to traditional employment. On Upwork, the world’s largest freelancing platform, he holds the “Expert Vetted” badge — awarded only to the top 1% of professionals worldwide.
He has helped clients across the U.S., Europe, and Asia scale their marketing efforts, proving his ability to adapt and deliver results across industries and cultures.
A Rich Professional Journey
Assistant Manager – Digital Marketing (Systems Limited)
At Pakistan’s leading IT exporter, Systems Limited, Syed worked as an Assistant Manager of Digital Marketing, managing international campaigns across five continents. He collaborated with high-level executives and marketing teams, driving success through:
- Strategic planning
- Cross-platform integration
- Global campaign execution
Digital Marketing & Business Development Manager (Hashlogics)
In his earlier years at Hashlogics, Syed was a multi-functional leader. He was involved in:
- Client acquisition and onboarding
- UI/UX design strategy
- Business development
- Team leadership and project delivery
This role was critical in shaping his startup mindset and hands-on leadership style.
Academic Excellence and Leadership
Syed’s academic credentials include:
- Master of Marketing & MBA, University of Newcastle (2023–2025)
- Bachelor’s in Electrical Engineering (Telecom), Air University (2014–2019)
During his time at the University of Newcastle, he served as:
- Student Representative, Business School
- Mentor, iLead Honours Mentoring Program
These roles reflect his dedication to giving back and empowering the next generation of marketers.
Certifications and Skills
Syed’s skillset is backed by over 50 certifications, including:
- LinkedIn Marketing Strategy
- B2B Marketing Strategy
- Demand Generation
- Performance Analytics
His skills span across:
- Digital Advertising (LinkedIn, Meta, Google)
- Marketing Automation (HubSpot, Mailchimp)
- SEO & Content Strategy
- Analytics and CRO (Google Analytics, Hotjar)
- CRM and Funnel Optimization
Recognition for Pakistan: A Proud Moment
Syed’s selection as a judge is not just a personal victory — it’s a symbol of the growing recognition of Pakistani professionals on global platforms. It demonstrates that with the right skills, mindset, and execution, Pakistani talent can lead and influence at the highest international levels.
This recognition is especially motivating for young marketers in Pakistan, proving that global success is achievable through education, upskilling, and relentless commitment to growth.
Giving Back: Volunteering & Mentoring
Beyond professional roles, Syed is passionate about mentorship and community development. As part of the iLead Honours Mentoring Program, he shares real-world insights with university students, guiding them in their academic and career paths.
He believes in the principle:
“Leadership isn’t just about climbing the ladder; it’s about lifting others as you rise.”
This ethos makes him a role model for emerging leaders.
- Pakistani Marketing Expert in Australia
- Syed Sarmad Ali Digital Marketer
- AMI Marketing Awards 2025 Judge
- Pakistani professionals in global marketing
- LinkedIn Ads Specialist Australia
- CPM MCIM Certified Marketer
- Pakistani talent global recognition
- University of Newcastle Marketing Student
- Performance Marketing Strategist
- Pakistani digital marketing success stories
Also Read This: Burhan Mirza – The Man Who Quietly Reshaped Pakistan’s Digital Future
Conclusion
The appointment of Syed Sarmad Ali as a judge for the 2025 AMI Marketing Excellence Awards is a monumental moment for both his career and Pakistan’s marketing landscape. With a proven track record of strategic leadership, digital innovation, and cross-cultural impact, Syed exemplifies what’s possible when passion meets purpose.
As he continues to rise on the global stage, Syed serves as a beacon of inspiration for marketers everywhere — especially those from underrepresented regions striving to make their mark.
LinkedIn Profile: Syed Sarmad Ali
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